Michael Braun
  • Corrigan Reserach Professor
  • Associate Professor of Marketing
  • SMU Cox School of Business
  • Southern Methodist University
CV Papers
Research interests
  • Statistical methods for analyzing marketing data
  • Modeling customer value and retention
  • Measuring online advertising effectiveness
  • Criminal justice and marketing
Courses I teach
  • Marketing Management
  • Customer Analytics using Probability Models
R packages I've written

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