I am currently the Corrigan Research Professor, and Associate Professor of Marketing, at the Cox School of Business of Southern Methodist University.

My research interests include:

  • Statistical methods for analyzing marketing data (broadly defined)
  • Modeling customer value and retention
  • Measuring online advertising effectiveness
Research Update

New working paper: The A/B Test Deception: Divergent Delivery, Ad Response Heterogeneity, and Erroneous Inferences in Online Advertising Field Experiments (with Eric Schwartz) is available on SSRN.

See all of my research here. Or check out my CV

News

This is my new website. There will be a blog.

I am on research leave for the 2021-22 academic year.