Michael Braun
  • Corrigan Reserach Professor
  • Associate Professor of Marketing
  • SMU Cox School of Business
  • Southern Methodist University
Research interests
  • Statistical methods for analyzing marketing data
  • Modeling customer value and retention
  • Measuring online advertising effectiveness
  • Criminal justice and marketing
Courses I teach
  • Marketing Management
  • Customer Analytics using Probability Models
R packages I've written

News

08 Aug 2024 Research
Another A-B testing paper

Your A-B tests may not be telling you what you think they are! Read about the dangers of divergent delivery in a my new paper, soon to be published in the Journal of Marketing.

17 May 2024 Research
New paper on using A-B tests for academic research

Online A-B tests using targeted ad platforms are not randomized experiments. That can put the internal validity of your study in doubt. This is the subject of my new paper, published in the Journal of Consumer Research.

05 Jan 2024 Computing
Why I use emacs
01 Dec 2023 Computing
My LaTeX setup