I am currently the Corrigan Research Professor, and Associate Professor of Marketing, at the Cox School of Business of Southern Methodist University.
My research interests include:
New working paper: The A/B Test Deception: Divergent Delivery, Ad Response Heterogeneity, and Erroneous Inferences in Online Advertising Field Experiments (with Eric Schwartz) is available on SSRN.
See all of my research here. Or check out my CV
This is my new website. There will be a blog.
I am on research leave for the 2021-22 academic year.