Corrigan Reserach Professor

Associate Professor of Marketing

SMU Cox School of Business

Southern Methodist University

About me

Research

Research interests

  • Statistical methods for analyzing marketing data
  • Modeling customer value and retention
  • Measuring online advertising effectiveness
Papers CV
Instruction

Courses I teach

  • Marketing Management
  • Customer Analytics using Probability Models
Computing

R packages I've written

Personal

Something funny will go here, eventually

News